Square.ML Web Redesign
For this website redesign, I started my exploration by going from the former pure white background to a dark blue gradient. This move to a darker, more solid palette improves readability and creates a sleek, modern aesthetic. This change enhances contrast, making text and visuals stand out more clearly against the background, especially for users browsing for extended periods.
I focused on breaking up the copy into smaller, digestible sections to improve readability and paired it with custom graphics that convey information at a glance. These visuals were designed to complement the content and ensure key points are communicated quickly and effectively.
I designed the site’s components with versatility in mind, ensuring they can easily adapt across multiple pages. This includes prominently placed CTAs and testimonials to drive conversions and build credibility. To enhance the user journey, I incorporated scroll interactions that guide visitors seamlessly through the content, keeping them engaged and focused on key actions.
